Subscribe now with SKILL STEP TECHNOLOGIES and get 10% off on your first service! More info





Skill Step Technologies Our Path To Tech Excellence

Social Media Marketing

SOCIAL MEDIA MARKETING

Every firm has specialty! Ours is social media marketing (SMM). In fact, our Director wrote the best-selling Articles on social media marketing, and our staff is made up of experienced experts with real-world experience in helping clients achieve their marketing communications goals. We train our clients in using social media, help them to define their strategy, and how to measure their SROI.

WHY SHOULD YOU CONSIDER DOING SOCIAL MEDIA ADVERTISING?

Social media advertising is a term used to describe online advertising (paid efforts) that focus on social networking sites. One of the major benefits of advertising on a social networking site (e.g. Facebook, Twitter) is that advertisers can take advantage of the user’s demographic information and target their ads appropriately.

BENEFITS OF SOCIAL MEDIA MARKETING

Social media marketing is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic. This involves publishing great content on your social media profiles, listening to and engaging your followers, analyzing your results, and running social media advertisements.
The major social media platforms (at the moment) are Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat.
✔ Google Business
✔ Facebook
✔ Instagram
✔ Twitter
✔ YouTube Channel
✔ LinkedIn Network
✔ Pinterest
✔ Snapchat
✔ Tiktok
✔ Threads

Skill Step Technologies SOCIAL MEDIA MARKETING

GENERATE LEADS
The goal of all paid advertising should be to generate leads. Each social media posted created should be connected to a landing page and the landing page should include a call to action. The link to the landing page that includes a call to action will maximize the effectiveness of the campaign. It’ll also allow you the ability to monitor the effectiveness of the campaign.
INCREASE YOUR VISIBILITY
Promoting posts on Facebook is a great way of increasing the visibility of your content. Your post will appear nearer to the top and in more people’s News Feeds than if it wasn’t promoted. Increase Brand Awareness Customer Loyalty – When you create a Facebook page for your business and then promote it through Facebook advertising to accumulate more “likes”, you increase brand awareness.
REACH AN ENGAGED AUDIENCE
Social media users tend to be highly engaged. Because people visit social networking sites several times per day and spend a lot of time on them, ads on social networks are more likely to be seen, clicked and shared.
TARGET SPECIFIC AUDIENCES
Users on social media sites tend to divulge a lot of personal information in their profiles. Businesses can use that information to target users based on specific criteria, including their geographic location, personal interests, gender, and age. On Facebook, advertisers can even have their ads placed on pages that mention specific keywords.
INCREASE BRAND AWARENESS CUSTOMER LOYALTY
When you create a Facebook page for your business and then promote it through Facebook advertising to accumulate more “likes”, you increase brand awareness. Facebook fan pages help to increase customer loyalty because they give you the opportunity to interact directly with your customers, which keeps your business at the forefront of their minds and makes you seem more approachable.
TEST DRIVE PROMOTIONS
Advertising on social networks is cost-effective because you only target people who are interested in your products and services, you’re only charged when someone clicks on your ad, and you’re only paying for clicks from people who are ready to buy. It’s also incredibly cheap to run tests and determine which ads work best and which ads need tweaking, so you don’t waste your advertising dollars on campaigns that aren’t performing up to par.
INCREASE FLEXIBILITY
The length of the ad descriptions that Facebook and other social networks allow are longer than those offered by Google Adwords. You have the option to use images in your ads, which helps to attract more attention to them. You’re also able to stop and start campaigns at will, something that’s next to impossible to do with conventional advertising campaigns.